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About Serious Play Business

We turn imagination into strategy and play into performance

We train creative professionals, consultants, facilitators and leaders to confidently use the LEGO® Serious Play® method to spark change in real time.

Hi, I’m the founder of Serious Play Business

Dr. Denise Meyerson

My journey with LEGO® Serious Play® began at the source: I was appointed by the LEGO® Group as one of the original four Master Trainers of the method.

Over 19 years, I’ve used the method across 20+ countries and industries — corporate, academic, non-profit, startup and government — and trained over 1,800 facilitators worldwide, from consultants and academics to HR & learning leaders and Agile coaches.

I don’t just train — I write, build and play. I’m the author of three books on training and facilitation, including “What the Duck”: how just six LEGO® bricks shaped like a duck can unlock powerful group engagement in under five minutes.

Why train with us

Flexible training options

Learn self-paced or live — whatever fits your schedule.

Personalized feedback

You’re not just a number — you get individualized tutor feedback.

Real-world, plug-and-play

Real examples and ready-to-use session plans you can run immediately.

Affordable & extended access

Fair pricing with extended access to tools and resources.

A vibrant global community

Join a worldwide network of certified facilitators.

Pioneers in facilitation

Three published books and a track record presenting at prestigious global conferences.

Discover the transformative power of play

Whether you’re running workshops, leading teams or delivering learning experiences, we help you master hands-on, minds-on facilitation that actually sticks. Join us on our journey and get certified in the LEGO® Serious Play® method.