Turn Passive Meetings Into Powerful Strategy Sessions

Most meetings look productive.
But in reality, the most important thinking never surfaces.
The loudest voices dominate the room.
The best insights remain unspoken.
And teams leave with little real clarity or alignment.

The LEGO® SERIOUS PLAY® method changes this completely.
Instead of just talking about ideas, teams build them — making thinking visible, collaborative, and deeply engaging.

Discover the LEGO® SERIOUS PLAY® Method Used Worldwide to Unlock Engagement, Innovation, and Strategic Alignment

Watch How LEGO® SERIOUS PLAY® Works

How organisations unlock deeper thinking, alignment, and innovation using LEGO® SERIOUS PLAY®

In this short video, Dr. Denise Meyerson — one of LEGO®’s original Master Trainers — explains:

Why traditional discussion fails to unlock real insight
How the LEGO® SERIOUS PLAY® methodology works
Why building with your hands activates deeper thinking
How organisations use the method for strategy, leadership and innovation
Real results from real-world implementations

Watch the video to see how organisations worldwide transform the way teams think and collaborate.

Why Traditional Meetings Fail

Most organisational conversations rely entirely on discussion. But discussion alone has limits. Often:

The loudest voice dominates

Hierarchy blocks honest thinking

Ideas remain abstract

Teams struggle to align

The LEGO® SERIOUS PLAY® method changes this dynamic.

The LEGO® SERIOUS PLAY® method changes this dynamic.
Participants build models that represent ideas, challenges, and strategies.
This simple shift unlocks powerful outcomes:

Every participant contributes

Conversations deepen dramatically

Teams align faster and more effectively

Complex ideas become visible

What Is LEGO® SERIOUS PLAY®?

LEGO® SERIOUS PLAY® is a research-based facilitation methodology originally developed by the LEGO Group. It combines:

hands-on model building

structured facilitation

storytelling

collective sense-making

Participants build models that represent ideas, challenges, and strategies.
Those models become thinking tools that help teams explore complex issues such as:

strategy

leadership

innovation

organisational culture

collaboration

Today, the method is used by organisations and professionals around the world.

Real-World Implementation

In one large-scale implementation:

63 workshops were delivered
Across 55 locations
Involving 528 participants

The result:

stronger engagement

meaningful strategic alignment

When people build their thinking together, the quality of dialogue changes completely.

Case Study: LEGO® SERIOUS PLAY® in Practice

A major healthcare organisation implemented LEGO® SERIOUS PLAY® workshops across multiple locations to improve communication, alignment, and collaboration.The results included:

stronger engagement across teams

deeper dialogue around complex challenges

shared understanding of strategic priorities

Want to see exactly how the workshops were designed and implemented?

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Who Uses LEGO® SERIOUS PLAY®?

The method is used by professionals who want to create high-impact workshops and meaningful group experiences.

Consultants

Deliver powerful strategy and innovation workshops for clients.

Leaders & Managers

Engage teams in solving real organisational challenges.

Coaches

Help individuals and teams explore challenges and future possibilities.

Educators

Transform classrooms into collaborative learning environments.

Learn From One of the World's Leading Trainers

Dr. Denise Meyerson is one of LEGO®’s original Master Trainers and has been teaching and facilitating the method for over 20 years worldwide.

Through Serious Play Business she has trained facilitators across industries, cultures, and professional contexts.
Her programs combine:

rigorous methodology

real-world facilitation expertise

structured workshop design

So you can confidently apply the method in professional settings.

What Participants Say

“I wanted to learn about the LEGO® SERIOUS PLAY® method so that I could have an innovative way to teach leadership, communication, and problem solving skills to students at my university. We didn’t have the budget to do an in-person training, so it was critical for me to find an online program that was well-grounded in the LEGO® SERIOUS PLAY® theory and had a great reputation. Play4Business satisfied all those parameters!”

“I’ve had a fantastic experience with the LEGO® SERIOUS PLAY® facilitator training. It has been easy to complete it at my own rate and pace. With a lot of digital material, clear structure and the combination with live sessions as well as easily getting help from experienced facilitators. I felt like I really got the tools, help and support I needed to pass my certification! Now I’m ready for some serious play!”

“The LEGO® SERIOUS PLAY® Facilitation Program was a unique and inspiring experience, where I received a lot of support and guidance from the facilitator. I learned incredible techniques, exploring creativity and innovation in problem-solving. The instructor was exceptional and conveyed all the knowledge clearly and objectively. I recommend the course for those seeking a transformative and enriching education.”

” I loved participating in the LEGO® SERIOUS PLAY® methodology facilitation workshop. It opened my eyes to what’s possible to achieve with Lego bricks, allowed me to get to know my colleagues, gave me an opportunity to tap into my inner child, provided me with a creative experience and, most importantly, it gave me a valuable new skill and tool I can use in the future.”

“The online course format fully met my expectations. The lessons were well structured, coherent and understandable. I enjoyed the freedom of the online format and the supporting Q&A lessons. I can recommend this basic course to every facilitator who wants to learn independently and is interested in this fascinating tool – the price-performance ratio is great.”

Participants consistently highlight:

Clear structure and learning progression

Practical facilitation tools

Strong theoretical foundations

Flexibility of the online learning format

Become Certified in LEGO® SERIOUS PLAY®

Serious Play Business offers two certification pathways designed for professionals who want to facilitate LEGO® SERIOUS PLAY® workshops.

Both certifications teach the core methodology and facilitation framework.
The difference lies in the depth of learning and level of guided support.

Foundational Certification

Designed for professionals who want to learn the methodology and start facilitating workshops.
You will learn:

The core LEGO® SERIOUS PLAY® facilitation framework

How to design effective workshops

Storytelling and model interpretation

Practical facilitation techniques

$750.00

Advanced Certification

Designed for professionals who want deeper mastery and guided learning.

In addition to the core methodology, this program includes:

4 hours of live learning sessions

deeper facilitation practice

advanced workshop design

direct interaction and feedback

$1,300.00

Why Professionals Choose Serious Play Business

One of the world’s original LEGO® SERIOUS PLAY® Master Trainers

Over two decades of facilitation experience

Global community of trained facilitators

Programs designed for real-world application

Imagine Facilitating Workshops Like This

Instead of passive meetings…
Participants build models representing ideas.
Every voice contributes.
Teams explore strategy visually and collaboratively.
And people leave sessions with real clarity, alignment, and ownership.
That is the power of LEGO® SERIOUS PLAY®.

Both certifications teach the core methodology and facilitation framework.
The difference lies in the depth of learning and level of guided support.

Start Your LEGO® SERIOUS PLAY® Journey

Whether you are a consultant, leader, educator, or coach, the LEGO® SERIOUS PLAY® method gives you a powerful new way to facilitate meaningful conversations and strategic thinking.
Choose the certification path that fits your goals.

Frequently Asked Questions

Do I need previous LEGO® SERIOUS PLAY® experience?

No. The Foundational Certification teaches the methodology from the ground up.

What is the difference between Foundational and Advanced Certification?

Both teach the core methodology. The Advanced Certification includes live sessions and deeper learning experiences.

Who is this training designed for?

Consultants, leaders, facilitators, educators, and coaches who want to run high-impact workshops.

Can I use this method with clients or teams?

Yes. The certification prepares you to apply the methodology professionally.

Ready to Transform the Way Teams Think and Work?

LEGO® SERIOUS PLAY® has helped organisations worldwide unlock creativity, collaboration, and deeper thinking.
Now you can learn how to facilitate it.

Want to see LEGO® Serious Play® in action?